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MINIMAL is led by Smithsonian National Design Award winner and former Nike Global Creative Director Scott Wilson. From brand-defining icons and game-changing new product eco-systems for companies like Xbox, Microsoft, Google, Dell, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.Īs a pioneer and amplifier of the crowd-funding movement, MINIMAL is vested in the evolution of this emerging paradigm through ambitious projects and partnerships. This is embedded in our DNA and our unique hybrid business model that combines consulting with global brands, venture partnerships and our own self-incubated in-house brands. We are a collective of top cross-disciplinary design risk-takers and doers infused with entrepreneurial drive.ĭisrupting the norm, creating meaningful change and delighting the user are our passions. MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. For the first time ever, a highly considered, collaboratively produced urban bike will be available to consumers. In a unique partnership with Fuji Bikes, the winning bike will go into mass production, debuting on the retail floors of national Fuji dealers in 2015. The bike design with the most votes will be deemed the Ultimate Urban Utility Bike. Seattle: TEAGUE x Sizemore Bicycle THE REVEALįrom July 28-August 2 choose your favorite bike by voting online. San Francisco: Huge Design x 4130 Cycle Works One team from Chicago, New York City, Portland, San Francisco, and Seattle - all working from the same design brief - will each develop their idea of the new urban bike.
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5 TEAMS, 5 CITIES, THE ULTIMATE URBAN UTILITY BIKE The Bike Design Project is a pioneering bike design/build competition partnering high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike - the next wave bicycle for the everyday rider. System-charging Son Schmidt front dyne hub.Internal GPS sensor with location tracking.Hands-free, turn-by-turn navigation blinkers.Integrated LED headlight and side indicators.Just send an SMS text to your bike, and you will receive a Google map pin for its exact location so that you are sure your ride is where you left it. And when you lock your bike, the Helios app is there for you. Want to know how fast you are riding? Set the handlebars to speedometer mode and the LED indicators change color as you ride to give you visual feedback on you speed. The brightness of the headlamp can be controlled with the tap of a finger, and the ambient riding lights can be configured to any color matches you swag. LED indicators on the ends of the bars blink left or right to indicate an upcoming turn, and signal traffic if your intent at the same time. With your smart device linked to the Helios handlebars via Bluetooth, turn by turn navigation is as easy as inputting your destination. The Helios app helps you get where you need to go safely and in style. A custom Helios smart handlebar with integrated LED headlight and side blinkers utilize GPS enabled turn-by-turn navigation to help you safely navigate the urban grid. At the end of the day, it was about creating a meaningful (and winning) result-together.Tough yet refined, this bike has just the right amount of street savvy. We aligned on pushing the boundaries early on, yet respected each other's expertise. Bringing together Ti Cycles' craftsman mentality with INDUSTRY's modern and agile approach was the perfect marriage. We believe the best idea needs to be stress tested and the process, iterative. Innovation hurts-tension is an important part of the process. To disrupt any category you need friction. To what degree did you educate each other on your respective areas of expertise? The matchmaking and selection process for us was about close collaboration-is our builder willing to change the game, redefine the category, and truly make things better?īy its nature, the design/fabrication relationship for this collaboration is far more intimate than your average designer's relationship with a contractor or manufacturer. They are experts in metal, most notably, pushing the boundaries of titanium. Garett Stenson (Industry): We knew of Ti Cycles' reputation, their 25 years of experience, and expertise in bike craftsmanship.